This is an outdated version published on 2025-01-20. Read the most recent version.

SUCCESSFUL ENTREPRENEURS THROUGH EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS

Authors

Debrina Intan Meilani Universitas PGRI Ronggolawe Tuban
Candra Aeni Universitas PGRI Ronggolawe Tuban

Keywords:

coal business, environmental, sustainability

Abstract

Success in the world of entrepreneurship is often determined not only by the quality of the product or service offered, but also by an entrepreneur's ability to implement effective communication strategies. The right communication strategy plays an important role in building good relationships with consumers, business partners and all stakeholders. This article examines in depth how effective communication strategies can support the success of an entrepreneur in developing his business. Using the literature study method, this article reviews the basic theories and concepts of business communication, analyzes communication strategies in various business contexts, and the benefits of effective communication in building reputation and business competitiveness. The study results show that entrepreneurs who are able to manage communications strategically have greater potential to achieve success in business.

References

Apriyanti, Masayu Endang. 2020. “Percaya Diri Dan Berpikir Strategis Untuk Menghadapi Ketatnya Persaingan Bisnis.” Jurnal Usaha 1(2):26–40.

Hasanah, Nur, Dian Purworini, and S. Sos. 2022. “Strategi Komunikasi Dalam Manajemen Krisis (Studi Deskriptif Kualitatif Strategi Komunikasi Krisis: Studi Kasus Organisasi Wirausaha Muda Nusantara Jawa Tengah).”

Prasetyawati, Yuliana Riana, Emilya Setyaningtyas, Jati Paras Ayu, Kartini Dwi Sartika, and Sandy Adithia. 2021. “Pelatihan Culinary Entrepreneur Dalam Mengembangkan Kinerja UMKM Di Masa Pandemi.” Journal Of Servite 3(1):31–43.

Rachmadani, Rina, Yulianti Fajar Wulandari, Yan Bastian, Murtiadi Murtiadi, and Adzan Desar Deryansyah. 2023. “Pemberdayaan Komunikasi Pembangunan Program Entrepreneurship Success Challenge Bagi Pengusaha Milenial Gen-Z Di Sumatera Barat.” Jurnal Ilmiah Multidisiplin 2(1):134–41.

Setiawan, M. Fadhillah Akbar. 2022. “Strategi Komunikasi Dinas Perdagangan Dalam Pengembangan Usaha Mikro Kecil Dan Menengah (Umkm) Di Kabupaten Aceh Barat.” JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi 2(1).

Subekti, Priyo, and Dian Wardiana Sjuchro. 2024. “STRATEGI KOMUNIKASI DI PESISIR PANTAI WISATA PELUANG DAN TANTANGAN BAGI WIRAUSAHAWAN BARU.” JURNAL SIGNAL 12(1):42–57.

Sudaryono, S. P. 2022. Komunikasi Bisnis. Prenada Media.

Tazkiya, Aulia, Mico Aldiansyah, Gina Sonia, and Hendri Sopian Saparingga. 2021. “Meraih Keberhasilan Negosiasi Bisnis Melalui Keterampilan Berkomunikasi.” Jurnal Sosial Dan Sains 1(5):345–58.