THE INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE, AND PRODUCT QUALITY ON REPURCHASE INTENTION (A CUSTOMER STUDY: ARJ88 STORE IN DENPASAR CITY)
Abstract
This study aims to analyze the effect of social media marketing, brand image, and product quality on repurchase intention. The research was conducted on customers of Arj88 Store in Denpasar City, with a sample of 100 respondents. The sampling method used in this study is purposive sampling. Data collection was carried out by distributing offline questionnaires to the respondents. Data analysis in this study employed multiple regression analysis. The results of the study indicate that social media marketing, brand image, and product quality have a positive and significant effect on repurchase intention, both partially and simultaneously.
References
Abi, YI (2020). The Influence of Brand Image and Product Quality on Purchasing Decisions at KFC in Bengkulu City. Management Insight: Scientific Journal of Management, 15(1), 95–107. https://doi.org/10.33369/insight.15.1.95-107
Adam, M., Kesuma, TM, Siregar, MR, Nabilah, & Saddaq, M. (2023). Retention of MSME Consumers by Utilizing Social Media Marketing. Aceh: Syiah Kuala University Press.
Ananda, AN, Jamiat, N., & Pradana, M. (2021). The Influence of Product Quality on Repurchase Interest in Nature Republic. International Journal of Management (IJM), 12(3), 77–88. https://doi.org/10.34218/IJM.12.3.2021.007
Aphrodite, N., Ratnasari, I., Ningrum, SFW, Puspitasari, N., Rahayu, S., & Putri, Z. (2023). The Influence of Brand Image, Brand Equity and Subjective Norms on Repurchase Interest of Pepsodent Toothpaste Products (Study on Customers in Cakung District). Journal Of Production Economics, 17(1), 2716–3083.
Az-Zahra, P., & Sukmalengkawati, A. (2022). The Influence of Digital Marketing on Consumer Purchase Interest. MEA Scientific Journal, 6(3).
Carrensia, AP, & Istiyanto, B. (2024). Online Customer Review Shopee on Repurchase Interest of Maybelline Mascara in Solo Raya. Scientific Journal of Economics and Management, 2(1), 782–794. https://doi.org/10.61722/jiem.v2i1.882
Damayanti, S., Chan, A., & Barkah, CS (2021). The Influence of Social Media Marketing on the Brand Image of Mypangandaran Tour And Travel. Journal of Management Science, 9(3).
Jalil, M.I.A., Lada, S., Bakri, M.A., & Hassan, Z. (2021). Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media. Journal of Islamic Monetary Economics and Finance, 7(4), 629–650. https://doi.org/10.21098/jimf.v7i4.1379xs
Kotler, P., & Armstrong, G. (2018). Principles Of Global Marketing (Edition:17). London: Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management (Edition: 15e). United States Of America: Pearson Education.
Kristyani, OV, & Kristyana, N. (2022). The Influence of Viral Marketing, Brand Experience, and Brand Image on Repurchase Intention (Survey on Scarlett Whitening Skincare Consumers of Muhammadiyah University of Ponorogo Students). Journal of Business Administration, FISIPOL UNMUL, 10(2).
Narottama, N., & Moniaga, NEP (2022). The Influence of Social Media Marketing on Consumer Purchasing Decisions at Culinary Tourism Destinations in Denpasar City. Jurnal Master Pariwisata (JUMPA), 741. https://doi.org/10.24843/jumpa.2022.v08.i02.p19
Nikonov, F., & Prasetyawati, YR (2023). The Influence of Social Media Marketing Through Instagram and Product Quality on Guèle Cosmetics Customer Repurchase Interest. Journal of Communication Science, 6(1). https://doi.org/10.33021/exp.v6i1.3985
Oktafiani, K., Fauzi, H., & HS, R. (2021). The Influence of Quality and Price on Purchasing Decisions at the ARJ88 Store Distro Clothing Store in Mataram City. Unram Management Review, 1(1), 10–21.https://doi.org/10.29303/ju.v1i1.36
Purwati, A., & Cahyanti, MM (2022). The Influence of Brand Ambassador and Brand Image on Purchase Interest Which Impacts Purchase Decisions. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 11(1), 32–46. https://doi.org/10.46367/iqtishaduna.v11i1.526
Safitri, AN (2021). The influence of brand image, price perception and service quality on repurchase interest on Lazada. Entrepreneurship Business Management Accounting (E-BISMA), 1–9. https://doi.org/10.37631/e-bisma.v1i1.212
Saputra, H., Muhazirin, B., & Panjaitan, HPP (2021). The Effect of Brand Image, Product Quality, Quality of Service, Price Perception and Place on Consumer Buying Interest in Sido Kangen Bakso Pekanbaru. Applied Business Journal, 1(1), 48–61. Retrieved from http://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/lucrum/index
Sinar, MA, Anggraini, NPN, & Jodi, IWGAS (2023). The Influence of Product Quality, Price Perception and Promotion on Repurchase Interest in the Lazada Marketplace in Denpasar City. EMAS Journal, 4(1).
Tambunan, IT, Handoko, S., Sari, NG, Pribadi, A., & Rangkuty, DM (2023). Study of Offline and Online Clothing Business Promotion Strategy. Jrea: Journal of Economic and Accounting Research, 1(2). https://doi.org/https://doi.org/10.54066/jrea-itb.v1i2.280
Teressa, B., Lukito, JI, Aprilia, A., & Andreani, F. (2024). The Influence of Product Quality and Service Quality on Consumer Satisfaction and Repurchase Interest at Wizz Drive Thru Gelato Surabaya. Journal of Marketing Management, 18(1). Retrieved from https://jurnalpemasaran.petra.ac.id
Triatmaja, INA, & Ekawati, NW (2023). The Influence of Product Quality, Price, and Brand Image on Purchase Intention of Oppo Smartphones. E-Journal of Management, Udayana University, 12(4), 412.https://doi.org/10.24843/EJMUNUD.2023.v12.i04.p05
Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in generation Y: mediation of trust and e-satisfaction. Marketing Intelligence and Planning, 38(4), 401–415.https://doi.org/10.1108/MIP-02-2019-0072
Downloads
Published
Issue
Section
License
Copyright (c) 2024 INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE © 2023 by Adisam Publisher is licensed under CC BY-SA 4.0
