THE INFLUENCE OF PSYCHOLOGICAL AND SOCIO-ECONOMIC FACTORS ON THE ENTREPRENEURIAL INTEREST OF DENPASAR CITY TEENAGERS
Keywords:
Socio-Economic Factors, Psychological Factors, Entrepreneurial InterestsAbstract
Entrepreneurial interest can be said to be an individual's interest in meeting needs without worrying about the risks that will be faced or accepted. Psychological factors involve aspects of individual psychology which include motivation, attitudes, interests and self-confidence. Meanwhile, socio-economic factors relate to teenagers' socio-economic background, including education, family, peers and the economic environment around them. The aim of this research is to determine the influence of psychological and socio-economic factors on the entrepreneurial interest of teenagers in Denpasar City. This research uses a mixed quantitative and qualitative approach to analyze teenagers' entrepreneurial interests in Denpasar City. Qualitative data was obtained through interviews and literature reviews, while quantitative data came from statistics on the number of entrepreneurial teenagers in Denpasar City. The results of the analysis show that self-determination, education and working capital have a positive and significant effect on teenagers' interest in entrepreneurship. Self-determination and education provide knowledge, skills, and motivation, while working capital provides the financial ability to start a business. These findings support social learning theory which emphasizes the importance of experience and knowledge in developing entrepreneurial interest. This research provides new insights in understanding the factors that influence teenagers' interest in entrepreneurship in Denpasar City, which can be the basis for developing programs and policies that support entrepreneurship among the younger generation.
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