Vol. 2 No. 2 (2024): February

Articles

• THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE

  Alya Elita Sjioen, Hadiansyah Ma’sum, Eva Yuniarti Utami, Dewi Endah Fajariana, Andriya Risdwiyanto

  327-334

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• DECODING FINANCIAL MECHANISMS: IN-DEPTH ANALYSIS OF STOCK MARKET DYNAMICS AND GLOBAL INVESTMENT STRATEGIES

  Rusmiyati Rusmiyati, Eni Kriswandari, Ahmad Rizani, Endang Supriatna, Putri Anindyajati

  335-349

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• THE EFFECT OF LIQUIDITY AND SALES GROWTH ON CAPITAL STRUCTURE WITH PROFITABILITY AS A MODERATING VARIABLE

  Edi Supriyono, Novita Chantika Putri

  350-361

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• MODERN APPROACHES TO RISK MANAGEMENT IN INVESTMENT PORTFOLIOS: STRATEGIES IN MARKET VOLATILITY

  Loso Judijanto, Yupiter Mendrofa, Iwan Harsono, Pirmanta Sebayang, Fuadah Johari

  362-372

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• A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE

  Listian Indriyani Achmad, Henny Noviany, Eloh Bahiroh, Sri Ndaru Arthawati, Abdul Rosid

  373-385

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• THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISIONS WITH EMOTIONAL DESIRE AS A MODERATING VARIABLE

  Muhammad Amsal Nasution, Muhamad Risal Tawil, Kushariyadi Kushariyadi , Jeffri Wuisan Lontaan Gumerung, Lenda Lumentah

  386-394

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• THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE

  Dian Wahyuningsih, Nurdin Nurdin , Dicki Bagus Chandra, Rizal R. Manullang, Zamhari Zamhari

  395-403

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• THE ROLE OF CONTENT QUALITY AND THE INFLUENCE OF SOCIAL MEDIA, INFLUENCERS ON PURCHASING DECISIONS MEDIATED BY THE SHOPEE E-WOM PLATFORM FOR FASHION PRODUCTS

  Trida Trisno Zuono, Abdul Halik, Estik Hari Prastiwi

  404-420

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• STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES

  Ananta Budhi Danurdara, Anjani Anjani, Nenden Hendayani, Rahma Helal Al_ Jbour, Iyad Abdallah Al- Shreifeen

  421-437

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• STRATEGIC TAX PLANNING AND TECHNOLOGICAL INNOVATION: A COMPREHENSIVE EXAMINATION OF THE INTERPLAY BETWEEN TAX POLICIES, RESEARCH AND DEVELOPMENT (R&D) EXPENDITURES, AND FIRM PERFORMANCE

  Aulia Kartika Putri, Evan Andarianto Ammaridho, Rizky Mega Arini, Muhammadong Muhammadong, Mohamad Khairi Bin Haji Othman

  438-449

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• NAVIGATING THE LABYRINTH: A COMPREHENSIVE STUDY OF INTRICATE DYNAMIC STRATEGIES FOR ECONOMIC MANAGEMENT IN A COMPLEX GLOBALIZED ENVIRONMENT

  Subhan Subhan, Surni Surni, Dwi Koerniawati, Suharyono Suharyono, Elman Johari

  450-465

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• THE ROLE OF CREATIVITY IN ENTREPRENEURIAL SUCCESS

  Ani Kusumaningsih, Silvia Ekasari, Adih Supriadi, Titis Nistia Sari, Akbar Tanjung

  466-477

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• A COMPREHENSIVE STUDY OF SOCIAL AND ECONOMIC TURMOIL: IMPLICATIONS OF THE PROPOSED 40-75 PERCENT ENTERTAINMENT TAX HIKE IN INDONESIA

  Zainal Arifin, Silvia Ekasari, Dinda Ayu Izmi, Fenny Noor Salam, Teguh Prakoso

  478-492

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• FACTORS AFFECTING PHYSICAL INVESTMENT IN ASEAN COUNTRIES

  Nano Prawoto

  493-504

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• TOWARDS THE FUTURE: DIGITAL TRANSFORMATION IN INDONESIAN BANKING AND ITS IMPLICATIONS FOR ECONOMIC GROWTH AND PUBLIC PROSPERITY

  Hermiyetti Hermiyetti

  505-520

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• RISK ANALYSIS IN ENTREPRENEURIAL DECISION MAKING

  Abdul Rosid

  521-532

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• LITERATURE REVIEW: COMPREHENSIVE UNDERSTANDING OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT IN INDONESIA

  Eliagus Telaumbanua, Silvia Ekasari, Henny Noviany, Dakwan Soaloon Harahap, Iwan Kusnadi

  533-548

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• MERGER OF BANK MUAMALAT AND BANK BTN SYARI'AH (MASLAHAH MURSALAH PERSPECTIVE)

  Tasya Anjani, Dedi Sunardi

  549-554

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• THE NEXUS BETWEEN TAX POLICY DYNAMICS AND THE COMPLEXITIES OF POLITICAL AND SOCIO-ECONOMIC STABILITY IN INDONESIA

  Antoni

  555-569

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• THE ROLE OF SHARIA ECONOMICS IN REALIZING GOLD INDONESIA 2045

  Muhamad Abdul Rohman Rosid, Dian Febriyanti

  570-575

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• THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT AND BONUS COMPENSATION TO MARKETING STRATEGY IMPROVEMENT IN INDONESIAN SMES

  Burhanuddin Burhanuddin

  576-589

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• UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT WITHIN INDONESIA

  Silvia Ekasari

  590-603

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• THE EFFECT OF PRICE FACTORS ON DEMAND FOR WEAVING AT HOME INDUSTRY DUA PELITA BENGKALIS

  Delia Desvianti, Seri Wahyuni, Riskiyatul Hasanah, Nina Zakiyah

  604-618

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• PRODUCT AND SERVICE INNOVATION IN ENTREPRENEURSHIP BUSINESS

  Farida Akbarina, Farah Putri Wenang Lusianingrum, Refi Pratiwi

  619-631

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• IMPLEMENTATION OF TECHNOLOGICAL INNOVATION IN BUSINESS OPERATIONS MANAGEMENT OF START-UP COMPANIES IN THE E-COMMERCE SECTOR

  Billy Martasandy

  632-641

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